Dental marketing is an important part of the dental profession and is considered by many, to be a fundamental component of professional growth within the field. Dental marketing incorporates the development of patient-friendly practices and an expanded range of dental care options that will appeal to patients of all ages. The most successful dental marketing campaigns aim to create visibility, build client loyalty, increase dental referrals, and gain new dental business through increased face-to-face interactions. Successful dental marketing strategies are comprised of a variety of elements. Some of these include:
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Dental marketing is an integral part of every dental practice’s overall growth strategy. Dental marketing is also the pivotal process of promoting dental services in public, creating awareness of dental care options, and building patient recognition. It involves having dental practitioners and patients familiar with each other, utilizing established visual communication channels, and informing patients about available services. In addition, dental marketing strategies often include the use of educational resources such as brochures and websites to help educate patients on dental care and dental marketing. A good dental marketing plan is centered around the following goals: increasing patient access, expanding dental marketing to underserved areas, making dental care more accessible to potential patients, creating awareness of specific dental marketing programs or dental benefit plans, and increasing sales and/or dental business through various types of dental marketing. These goals are accomplished by consistently improving service standards, enhancing cosmetic and functional dental services, and attracting new patients to the dental practice.
Dental marketing strategies must include comprehensive dental marketing plan initiatives that take into account the entire dental practice, patient populations, service standards, policies, demographics, and business development strategies. By implementing dental marketing strategies, dental practices increase revenues from existing and potential clients, expand services to underserved areas, and improve patient care. In short, dental marketing strategy initiatives integrate multiple disciplines should be a comprehensive approach to dental marketing. The goals of such efforts should be to strengthen the practice’s core competencies and create measurable benefits for the patient population.